MSc, DipM, FCIM, MAM, MDigMA, ANLP, Chartered Marketer

Professor Thom Poole has lived, studied, and worked in England, France, Germany, Switzerland, and Liechtenstein, gaining international marketing and management experience with large blue-chip multinational companies, such as Hilti, Black & Decker, eBay, Google, and O2.

Passionate about the opportunities the Internet revolution offers companies for marketing their goods and services, Thom has been using it for these purposes almost since it started, in 1993. He is passionate about marketing and reclaiming the Internet for ethical marketing.

He now uses his skills to support small and medium-sized companies develop their expertise in marketing – particularly around the cost-effective and easy-to-learn web-based options.

Thom has in-depth knowledge and experience in all the available Web-based marketing initiatives, from basic e-mail campaigns to more complex website development and search engine optimisation capability.

Thom’s professional qualifications and membership associations provide his clients with the confidence that he speaks with authority:

• Bachelor of Arts Degree in International Marketing Management.
• Chartered Institute of Marketing Post Graduate Diploma in Marketing.
• Master of Science Degree in Marketing.
• Accredited NLP Practitioner at ITS.
• Individual Chartered Marketer status since 1999.
• Fellow of the Chartered Institute of Marketing, where he served as the Chairman of the Surrey Branch, and on the South East England Regional Board.
• Visiting Professor of Marketing.
• Member of the Product Development Management Association, Strategic Planning Society, Digital Marketing Association, Marketing Society, and Worshipful Company of Marketors.
• Author of “Play It By Trust: A Guide to Ethical Digital Marketing” – his first book, with many others since then.

Thom is also a regular on the speaker circuit, with particular interest in speaking on ethical marketing, digital marketing, Web design for marketers, and customer relationship marketing (CRM).

Now based in Shropshire, England – Thom has the knowledge to assist small and large companies, whether experienced or novices, in marketing and Web strategies, in most major markets.

20 Questions

Books:

• Play it by Trust
• Little Cook Book of Marketing
• Little Cook Book of New Product Development
• Little Cook Book of Email Marketing
• Little Cook Book of CRM
• Little Cook Book of Social Media Marketing
• Little Cook Book of Project Management
• Little Cook Book of Digital Marketing Strategy
• Little Cook Book of Trust
• Life of Colour
• Life of Numbers
• The Propaganda of Tyrants
• Howto – Principles of Marketing
• Howto – Product Marketing
• Howto – Price Marketing
• Howto – International Marketing
• Howto – Email Marketing
• Howto – New Product Development
• Howto – Web Analytics
• Howto – Marketing Audits
• Howto – Customer Relationship Marketing
• Howto – Mobile Marketing
• Howto – Logistics Marketing
• Howto – Search Engine Marketing
• Howto – Facebook Marketing
• Howto – Twitter Marketing
• Howto – LinkedIn Marketing
• The KPI Power Play
• The First 100 Days for New Managers
• Meditation for Busy Executives
• Crypto-Trading for Entrepreneurs & Investors
• CRM & Data Marketing for Small Business Owners
• Guru’s Guide to Google Analytics
• Traditional Marketing for Small Business Owners
• The Six Hats for Small Business Owners
• The Art and Science of P&L Management
• Building, Growing and Leading Your Team
• SEO for Small Business Owners
• Pitching Your Ideas
• Pinterest Marketing for Small Business Owners
• Mobile Marketing for Small Business Owners
• Developing a Marketing Plan for Small Business Owners
• GDPR Compliance Guide
• Sales & Marketing for Etsy Sellers
• Digital Marketing for Small Business Owners
• The Ultimate Guide to Crafting a Winning Elevator Pitch
• The Guru’s Guide to ChatGPT in Marketing