Field Marketing Solutions

Enhance Customer Engagement Through Targeted Field Marketing

In today’s congested marketplace, the ability to connect with customers where they are—at the point of sale, in their communities, and during key moments of decision-making—is critical to driving brand success.

At Jack Marketing Solutions™ (JMS™), we specialise in field marketing strategies that deliver real impact. Whether you’re launching a new product, increasing brand awareness, or ensuring compliance in retail environments, we provide comprehensive, results-driven solutions to help you achieve your business objectives.

From sales-driven activations to experiential marketing and merchandising, our tailored field marketing solutions empower brands to create meaningful customer interactions that drive sales and long-term loyalty.

Global Reach, Local Execution

Our extensive network of international partners allows us to execute highly effective merchandising, sampling, mystery shopping, and local events across different markets. Whether you need a one-time campaign or an ongoing field marketing programme, we deliver tailored solutions that align with your business goals and marketing strategies.

Our Field Marketing Services

Sales-Driven Campaigns
Strategic sales initiatives designed to increase product awareness, distribution, and sales conversions, including:

• New Product Launches – Generate excitement and demand for new offerings.
• Product or Service Re-launches – Reinforce and revitalise market presence.
• Brand Distribution Expansion – Improve product placement across retail locations.
• Seasonal Promotions – Drive sales during peak seasons with targeted campaigns.
• Localised Advertising Support – Ensure field marketing aligns with broader advertising efforts.

Experiential & Event Marketing

We create immersive brand experiences that engage customers on a personal level, including:

• Brand Experience Events – Unique activations that bring your brand to life.
• In-Store Demonstrations – Engaging, hands-on experiences that convert shoppers into customers.
• Product Sampling – Let customers try before they buy, enhancing trust and product adoption.

Case Study

A popular consumer electronics company came to JMS™ with a well-known problem: their in-store sales were stagnating in spite of a large advertising investment. Major international retail chains carried their products, but their expansion was being constrained by a lack of visibility and customer interaction at the point of sale. In order to change this, they required a focused field marketing approach that would have an effect on the shop floor, where it was most important.

JMS™ started by evaluating the client’s current retail presence through thorough store audits. It soon became evident that underoptimised merchandising and irregular product positioning were causing missed opportunities. The products were frequently placed in low-traffic places, which decreased their visibility, and many businesses were not effectively replenishing their stock.

In order to improve merchandising execution, we engaged our specialist field teams. The teams made an effort to get more faces in strategic places so that the goods could be seen clearly. Additionally, they implemented stock rotation procedures, which improved availability and decreased waste by guaranteeing that the newest models were always in the spotlight.

Understanding that interacting with customers would be crucial to increasing conversions, the client launched a number of in-store demonstrations. We engaged knowledgeable brand ambassadors who interacted with customers at carefully chosen retail locations, providing them the opportunities to interact directly with the items. Customers gained trust and increased their confidence in making a purchase by being able to try features, ask questions, and personally feel the advantages.

JMS™ carried out mystery shopping visits to gauge the campaign’s efficacy. Field agents evaluated customer service, product presentation, and promotional compliance while posing as regular customers. The information acquired not only demonstrated the campaign’s effectiveness but also pointed out areas where staff training and retail standards needed to be raised.

We also used targeted in-store promotions during periods of high retail traffic to take advantage of seasonal spending trends. These strategically placed activations boosted foot traffic and led to instant increases in sales.

The outcomes were evident. The client saw a 35% rise in in-store sales during the campaign, along with a notable improvement in product visibility. More than 80% of consumers who participated in the product demonstrations said they were more inclined to buy. Long-term gains were ensured by the client’s ability to strengthen their retail tactics thanks to the mystery shopping information.

We assisted our client in changing their retail presence by executing a data-driven, targeted field marketing strategy. The brand significantly improved its sales performance and solidified its market position by combining improved merchandising, captivating in-store experiences, and actionable retail information.

Mystery Shopping & Customer Experience Audits

Understanding how your brand is perceived at the point of sale is crucial. JMS™ provides professional mystery shopping services to assess and improve the customer experience by:

• Evaluating customer service quality.
• Monitoring brand presentation and marketing execution.
• Ensuring compliance with brand guidelines.
• Identifying opportunities for improvement and training.

Merchandising & Retail Execution

Maximising product visibility and availability ensures your brand is always positioned for success. Our merchandising solutions include:

• Shelf Replenishment – Ensuring products are always available to customers.
• Gaining Additional Facings – Enhancing product visibility and prominence.
• Improving Product Positioning – Strategic placement to drive sales.
• Stock Rotation & Order Optimisation – Minimising waste and maximising availability.
• POS & Promotional Compliance – Managing point-of-sale (POS) materials from warehouse to store, ensuring optimal placement in high-traffic areas.

Store Design & Development

For businesses looking to optimise retail environments, JMS provides expert consultancy on store design and development, including:

• New Store Openings – Planning and executing successful store launches.
• Store Refurbishment & Re-fitting – Enhancing retail spaces for improved customer experience.
• Staffing for Promotions & Launches – Ensuring the right talent represents your brand.
• EPOS System Design & Sourcing – Implementing effective electronic point-of-sale solutions.
• Product Range Changes & Upgrades – Managing inventory transitions seamlessly.
• Floor Planning & Space Optimisation – Maximising store layout efficiency.
• Retail Consultancy Services – Providing expert guidance on improving retail operations.
• Equipment Sourcing & Installation – Finding and integrating the right retail tools.

Retail Compliance & Auditing

Ensuring that retail operations meet your brand standards is critical for maintaining consistency and customer satisfaction. JMS™ offers:

• Compliance Audits – Ensuring adherence to marketing and sales protocols.
• Retail Performance Monitoring – Assessing store-level execution and identifying areas for improvement.
• Brand & Promotional Compliance – Verifying that promotions are executed correctly in-store.

Why Choose Jack Marketing Solutions?

At Jack Marketing Solutions™, we go beyond traditional field marketing. Our expertise lies in designing strategic, data-driven programmes that complement your overall marketing plan. By integrating in-store activations with digital and traditional marketing efforts, we create seamless customer journeys that enhance satisfaction and maximise brand profitability.

The Benefits of Our Field Marketing Solutions

• Increased Brand Awareness – Ensure your brand is highly visible where customers make purchasing decisions.
• Higher Sales Conversions – Leverage face-to-face interactions to turn prospects into loyal customers.
• Improved Retail Presence – Strengthen brand visibility and positioning within key retail spaces.
• Actionable Consumer Insights – Gain valuable data from customer interactions, mystery shopping, and audits.
• Scalable, Customised Solutions – Adapt our services to fit your business goals, whether local or global.

Unlock the Full Potential of Your Brand

Let Jack Marketing Solutions™ help you create high-impact field marketing campaigns that engage customers and drive business growth. Whether you need support for a product launch, seasonal promotion, or long-term brand-building initiative, our tailored strategies ensure your brand is well-positioned for success.

Contact us today to explore how we can enhance your brand’s in-store and on-the-ground presence! Call on +44(0) 203 357 3557 today.

Glossary: Ad Hoc Research, Advertising Value Equivalent (AVE), Aftermarket, AIDA Marketing Communications Model, AIUAPR Marketing Communications Model, Atmospherics, Audience, Awareness, Bonus Pack, Brand, Brand Extension, Brand Loyalty, Branding, Bricks & Mortar, Buzz, Buzz Marketing, Call to Action (CTA), Campaign, Collateral, Consumer Satisfaction, Corporate Identity, Corporate Reputation, Cross-Selling, Customer Loyalty, Customer Retention, Demographics, Direct Marketing, E-commerce, Electronic Point of Sale (EPOS), Factor Analysis, Field Marketing, Franchising, Geodemographics, Incentives, International Marketing, Island Display, Leave-Behind, Logo, Logo Merchandise, Loyalty Marketing, Loyalty Programme, Marketing Research, Mystery Shopping, Personal Selling, Product Life Cycle (PLC), Promotion, Prospects, Reach, Recommended Product Price (RPP), Sales Promotion, Shelf Talker, Stock Control Unit (SKU), Up Selling, Unique Selling Proposition (USP)