Marketing Research Solutions

Independent, Global Marketing Research for Informed Business Decisions

With rapidly evolving markets, access to reliable, actionable insights is essential for driving business success. Jack Marketing Solutions™ (JMS™) offers a flexible and dynamic marketing research service that delivers high-quality intelligence to support strategic decision-making.

Unlike conventional research firms that simply present data, we go beyond insights—we translate research findings into practical, results-driven strategies that enhance business performance. Our approach ensures you fully understand your customers, competitors, and market dynamics, empowering you to capitalise on emerging opportunities and navigate challenges effectively.

With our global reach and sector expertise, we can conduct research in any market, providing a clear, structured, and insightful foundation for decision-making.

Our Approach to Marketing Research

At JMS, we combine robust methodologies with cutting-edge analytical techniques to provide business leaders and marketers with the intelligence they need to stay ahead. Our expertise spans both qualitative and quantitative research, ensuring we tailor our approach to meet your specific business needs.

Qualitative Marketing Research

Understanding customer motivations, perceptions, and decision-making processes is crucial to refining your marketing strategy. Our qualitative research services provide deep, contextual insights through techniques such as:

• In-depth interviews with key decision-makers, industry experts, and customers.
• Focus groups that reveal underlying attitudes and emotions driving consumer behaviour.
• Ethnographic studies that offer real-world insights into how customers interact with products and services.
• Customer journey mapping to understand key touchpoints and pain points in the buying process.

While our analysis can be highly sophisticated—applying time-series analyses, cluster and factor analysis, neural networks, and trade-off models—we always prioritise clarity. Our guiding principle is: would your grandmother understand it? If not, we refine our messaging until it is both insightful and actionable.

Case Study

Our client, a rapidly expanding online store was struggling with sluggish conversion rates and dwindling customer retention when they came to JMS™. They made large investments in digital marketing, but they lacked the comprehensive customer insights necessary to improve their approach. They needed data-driven, practical marketing research to recover their competitive edge.

To start, we carried out a thorough quantitative analysis to determine the fundamental problems. We collected statistically meaningful information on purchasing patterns, happiness levels, and pain points using segmentation analysis and well-crafted customer questionnaires. The results showed that although the retailer’s prices were comparable, customers were irritated by the poor post-purchase assistance and irregular delivery schedules, which decreased customer happiness and loyalty.

We undertook qualitative focus groups with both recurring and lapsed customers to add more context to the data. These meetings yielded priceless information about the expectations, frustrations, and motivations of the customers. Shoppers expressed a clear desire for more transparent delivery tracking and improved communication throughout the purchasing journey.

With these insights in hand, JMS™ translated the research findings into practical, results-oriented strategies. We advised the client to:

• Enhance their post-purchase communication, including personalised email updates and SMS tracking notifications.
• Introduce a loyalty programme to reward repeat customers, addressing the retention gap.
• Optimise their customer service protocols, offering faster, more dependable support to generate confidence and satisfaction.

Follow-up brand impression tracking was carried out to confirm the efficacy of the suggested modifications. The client experienced a 15% improvement in conversion rates and a 22% increase in customer retention in just three months. Additionally, customer satisfaction ratings increased dramatically, with more than 80% of respondents saying they had a better buying experience.

We helped the retailer in converting raw data into measurable business outcomes by using a blended research strategy, which combines quantitative and qualitative insights. This example demonstrates how our solutions for strategic marketing research go beyond merely summarising results. We offer concise, doable suggestions that enable companies to make wise choices, foster client loyalty, and accomplish long-term success.

Quantitative Marketing Research

Numbers tell a powerful story, and our quantitative research solutions provide data-driven clarity to help businesses make evidence-based decisions. Our services include:

• Market segmentation and profiling – Identifying and understanding key customer segments.
• Consumer and business surveys – Gathering statistically significant insights from carefully selected audiences.
• Brand tracking and perception studies – Monitoring how your brand is perceived over time.
• Pricing analysis and elasticity testing – Understanding the impact of pricing strategies on demand.
• Competitive benchmarking – Assessing market positioning relative to key competitors.

Our network of experienced moderators and interviewers engages with a wide range of audiences, from C-level executives to frontline employees and end consumers. We conduct research using a combination of traditional and digital methodologies, including:

• Face-to-face and telephone interviews for high-value insights.
• Online discussion groups, bulletin boards, and video interviews (e.g., Zoom, Teams, etc).
• Diary studies and ethnographic research to capture real-world behaviour.

Strategic Consultancy: Empowering Your Team with Marketing Research Expertise

At JMS, we understand that some businesses prefer to conduct their own marketing research but require expert guidance. That’s why we offer bespoke research consultancy services, ensuring your in-house team has the tools and knowledge to succeed. We provide:

• Marketing research briefing support – Helping define clear objectives and research scopes.
• Target audience identification – Ensuring research is focused on the most relevant customer segments.
• Training for interviewers and moderators – Equipping your team with best practices for conducting research.
• Data analysis and interpretation – Assisting in extracting meaningful insights from raw data.

By blending in-house expertise with our strategic oversight, you can conduct cost-effective, high-quality research while maintaining full control over the process.

Why Choose Jack Marketing Solutions™?

At JMS, we are not just researchers—we are strategic business partners. Our unique approach delivers:

• Actionable Insights – We go beyond presenting data; we interpret findings in a way that drives business decisions.
• Global Reach, Local Expertise – Our international network allows us to conduct research in any market or industry.
• Customised Research Solutions – Whether you need a one-time study or an ongoing research programme, we tailor our approach to your business needs.
• Clear, Strategic Recommendations – We simplify complex data, ensuring insights are understood and applied effectively.
• Cutting-Edge Methodologies – We use both traditional and digital research methods to deliver a comprehensive market view.

Turn Research Into Results with JMS™

If you are looking for a research partner who delivers more than just data—but real business impact—then Jack Marketing Solutions™ is your ideal choice. Let us help you uncover the insights that will drive your business forward.

Contact us today at 📞+44(0)203 357 3557 to explore how we can support your marketing research needs and unlock new opportunities for growth.

Glossary: ACORN, Ad-hoc Surveys, AIDA Marketing Communications Model, Aided Recall, Alliance of International Market Research Institutes (AIMRI), AIUAPR Marketing Communications Model, Association of Political Opinion Polling Organisations (APOP), Attitude Structure Analysis, Audience, Baby Boomers, Brand Essence, Brand Personality, Brief, B2B Research, Black Urban Professional (BUPPIE), Computer Assisted Personal Interviewing (CAPI), Computer Assisted Telephone Interviewing (CATI), Challenge-Response System, Closed-Ended Question, Cold Call, Competitor Analysis, Customer Attitude, Double Income No Kids Yet (DINKY), Decision Making Unit (DMU), Demographic Data, Desk Research, Dichotomous Question, Double Blind Test, Econometric Modelling, Employee Research Group (ERG), Employee Research Networks (ERN), World Association of Opinion and Marketing Research Professionals (ESOMAR), Factor Analysis, Focus Groups, Focus Group Discussion, Follow-up Call, Generation X, Generation Y, Generation Z, Greying, Leisured, Affluent, Middle-aged (GLAM), Green YUPPIE (GUPPIE), Interview, Interviewer, Interviewer Quality Control Scheme (IQCS), Japanese YUPPIE (JUPPIE), Kidults, Laboratory Experiments, Local Authority Research and Intelligence Association (LARIA), Market Research, Market Research Brief, Market Research Online Community (MROC), Market Research Quality Standards Association (MRQSA), Market Research Society (MRS), Marketing Research, Marketing Research Mix, Maslow, Millenials, MORI, MOSAIC, Multiple Choice Questions, Mystery Shopping, No Income, Lots of Kids (NILKIE), Nonresponse Error, Nth Sample, One Income, No Kids (OINK), Omnibus Research, Older People with Active Lifestyles (OPAL), Open Ended Questions, ORCHID, Politically Active and Not Seeking Employment (PANSES), Perception, Perception Map, Pester Power, Poster Audience Research (POSTAR), Primary Data, Qualitative Research, Quantitative Research, Radio Joint Audience Research (RAJAR), Retired Affluent Professionals (RAPPIES), Research Report, Secondary Data, Self Completion Survey, Single Income, No Boyfriend and Absolutely Desperate (SINBAD), Single Independent and Divorced (SINDI), Single Coded Questions, Single Income, Two Kids Outrageous Mortgage (SITCOM), Social Research Association (SRA), Senior Urban Professionals (SUPPIES), Telephone Interviewing, Two Incomes, Nanny and Kids (TINKIE), Tweenagers, Values and Lifestyle Survey (VALS), World Association of Public Opinion Research (WAPOR), Well Off Older Folk (WOOF), Well-Off Older People (WOOPIES), Young Affluent Parents (YAPPIES), Young, Free and Single (YOOFS), Young Urban Professional (YUPPIE), Zestful Upscale Person in their Prime (ZUPPIE)