Placing your adverts for maximum impact
Our job is to identify the right media advertising mix to provide you with effective customer engagement that delivers against your business objectives. By planning and buying across a whole spectrum of media, we identify the right media mix to connect you with your new or existing customers.
We have developed strong relationships with suppliers across the advertising industry. Jack Marketing Solutions™ can help you with all your traditional media buying requirements thanks to our trusted strategy development.
By staying on top of new developments in media, and with the recent increase in online media channels, Jack Marketing Solutions™ also has search specialists able to increase your online status, and social media strategists who can look after your brand awareness and customer engagement.
We can also provide a range of international services including:
- Strategic media planning and implementation.
- Pan-regional media buying.
- Market data analysis.
- Competitive activity analysis.
- Media Account Management.
Media Planning
We start the media planning by using a combination of world-class research techniques, deep experience, and analysis to determine who your most desirable customers are. We can then determine the best media to fulfill potential customers’ engagement. This is the media planning of a campaign; we ‘plan’ advertising campaigns that reach your intended audiences, with the minimum wastage.
Stage two involves working alongside your creative agencies, to design the advertisements. We manage the interaction between the agencies and take responsibility for getting the adverts onto the relevant media. Leading us to what we call media buying.
Media Buying
During the buying stage, we work with local experts to negotiate the best possible rates with media owners for the space or airtime. Because we link to the largest media buying agencies in the world, we can source media at incredibly competitive prices. It will, however, always be the most cost-effective, and valuable media for your business and your customers.
Please contact us today at +44(0)203 397 3557 to talk to us about media planning and buying solutions for your business.
Glossary: Above the Fold, Above the Line, Account Executive, Added Value, Advertising, Advertising Objectives, AOR, Ambient Media, Audience, ABC, Awareness, B2B, B2C, B2G, Below the Line, Brand, Branding, Brief, Call Out, CTA, Campaign, Collateral, Competitive Advantage, Creative, DAGMAR, Display Ad, DSP, Flighting, Industrial Advertising, Layout, Lead Generation, Marketing, Marketing Communications, Marketing Metrics, Media, Media Plan, Media Schedule, Promotion, Rate Card, Reach, ROAS, Short Rate, Social Advertising