Shout about your brand
Marketing communications (Marcoms) means many things, but in the end, it’s about translating a strategy into collateral, everything from:
- Promotional literature.
- Direct mail (and e-mail).
- Event management and materials.
- Advertisements and promotion.
- Packaging.
- Sponsorship.
- Sales materials.
- Employee information (internal marketing communications).
Regardless of form, the aim is always the same: maximising your brand’s potential.
Whatever you need, our solutions will always be tailored, appropriate and focused on getting you results. We will examine the options and opportunities available to you to directly benefit your bottom line.
Board-level strategic thinking will help deliver watertight marketing communications strategies and business cases. However, we work with all levels in your organisation so that everyone understands and is engaged with the brand and the marketing communications.
Campaign Planning
From impactful one-off campaigns to longer-term brand-building projects we can create a strategy that is results-focused and well-executed. We create and deliver creative campaigns at a consistently high level that make the most of your brand footprint and loyalties, on the most appropriate media.
Corporate Social Responsibility (CSR)
CSR is increasingly playing a key part in the development of business and the extended community. We can help you create, curate and implement a programme with attainable targets that will have a real impact on your marketplace.
With the detailed work we have done in the field of trust and ethics, CSR is of great interest to all our efforts. We make sure our team participate in training and developing your teams to maximise the impact of your CSR programme.
Event Management
An event can be a fantastic public relations showcase for your business. We handle the organisational stress so that you can focus on what you need to do – sell, build relationships, say thank you, etc. We create a platform to help you generate positive publicity with the most influential media contacts in your industry.
Promotional Materials
Striking promotional materials are key for getting your message to your customers and can be a great communicator of the personality of your brand. We can advise you on the best promotional materials, be they – leaflets, banners, exhibition displays, digital promotions or social media feeds.
Internal Communications
To make your marketplace communications effective you need to ensure that your internal marketing communications are well-understood, believable and communicated. If everyone within your business is clear about your aims and ideas they are more likely to represent your brand correctly and passionately. We can create both regular marketing communications briefings and internal media schedules that are easily communicated and shared.
For more information on how we can help you excel in your marketing communications, please call us today by e-mail or at +44(0)203 357 3997.
Glossary: ABO, Above the Line, Ad Operations, Advertising, Advertising Speciality, Advertorial, AIDA, Aided Recall, AIUAPR, Ambient Media, Audience, Awareness, Below the Line, Brand, Branding, Brief, Buzz, Buzz Marketing, Call to Action, Campaign, Cause Related Marketing, Copy, Copywriter, Copywriting, CSR, Creative, Customer Loyalty, Display Ad, Elevator Speech, E-zine, Front of Mind, House Organ, Incentives, Insertion, Integrated Marketing Communications, Logo, Logo Merchandise, Logotype, Loyalty Marketing, Marketing Communications, Marketing Metric, Marketing Planning, Media, Media Plan, Media Schedule, Mobile Marketing, Multi-Screen Ad Campaign, Native Advertising, POD, POP, POS, Promotion, PR, Publicity, Push Promotion, Reach, Relationship Marketing, ROAS, Slogan, Social Advertising, Social Marketing, Social Media, Solus Position, Sponsorship, Storyboard, Style Guide, Trust, Typography, USP, Video Marketing, Viral Marketing, VOC, Word of Mouth