In an increasingly competitive, international B2B market, a mid-sized technology client turned to us for assistance in redefining its brand identity. The company’s growth potential was hampered by limited market familiarity and an uneven brand presence, even though it produced high-quality items.
The Challenge
Coherence and impact were lacking in the company’s branding. Their visual design, messaging, and logo were out of date and did not differentiate them from their competitors. Additionally, prospective buyers were confused by their uneven offline and online brand experiences.
The Solution
Jack Marketing Solutions™ introduced our Brand Signposts™ service, which offered the client a whole branding makeover. Among these were:
- Redesign of the Logo and Symbol: To represent the company’s creative, tech-driven ideals, a sleek, contemporary logo was made.
- Brand Messaging & Tagline: The company’s distinctive value propositionwas highlighted in clear, captivating messaging.
- Consistent Visual Identity: All marketing channels now have the same appearance and feel thanks to the establishment of new brand guidelines.
- Tone of Voice Definition: A confident yet approachable tone was adopted to build trust and credibility with B2B audiences.
The Results
The company saw a 32% boost in brand recognition, as determined by internet mentions and customer surveys, within six months of introducing the new Brand Signposts™. This included:
- Increased consumer interaction, as seen by a 47% increase in website traffic.
- Higher lead conversion rates because credibility and trust were enhanced by consistent branding.
- Improved market positioning, where consumers view the company as more trustworthy and inventive.
The business effectively created a distinctive, recognisable, and consistent market presence by employing Brand Signposts™, which fuelled expansion and increased consumer confidence.
