Introducing Vicki Raynes – our Data Protection and Assurance (DPA) Specialist here at Jack Marketing Solutions™. My role involves ensuring that data protection and privacy compliance are not only adhered to but also championed across our business. Safeguarding sensitive information and fostering trust between businesses and their clients has always been at the heart of my career.

My journey to Jack Marketing Solutions™ began when I picked up Play it by Trust by Thom Poole. The book’s exploration of trust as the foundation for modern business strategy resonated deeply with me. I was captivated by its emphasis on transparency and its vision for marketing innovation, and I knew I wanted to be part of a company that lived by those principles. When I saw a role open at JMS™, I didn’t hesitate to apply, eager to bring my expertise in data protection to an organisation that values both creativity and compliance. I enjoy writing thought-leadership pieces on data privacy and its role in shaping modern marketing strategies—perhaps one day I’ll publish a book of my own.

In a world where data plays a pivotal role, trust and transparency are essential. It’s Vicki’s commitment to guide businesses in maintaining the highest standards of data protection while respecting the privacy rights of individuals.

Her expertise in data protection and privacy spans a wide array of areas:

• Data Privacy Compliance: Ensuring compliance with data protection regulations such as GDPR.
• Data Risk Assessment: Identifying and mitigating risks to sensitive information.
• Privacy Policies: Developing and implementing privacy policies and procedures.
• Data Security: Safeguarding data against breaches and unauthorised access.
• Privacy Training: Providing training and education on privacy best practices.
• Incident Response: Handling data breach incidents and minimising their impact.