I’m Aisha Ali, I am a Branding Associate at Jack Marketing Solutions™, and I contribute my expertise in crafting compelling brand narratives and strategies. I thrive on creating impactful brand experiences. I’m passionate about weaving stories that resonate with audiences. I specialise in assisting brands in finding their unique voice, developing brand guidelines, and creating engaging visual identities.

My passion for branding stems from a fascination with how brands connect with people on an emotional level. I’ve always been drawn to the power of storytelling and the ability to craft experiences that resonate deeply.

My journey began with a Bachelor of Arts in Marketing and Communications from Leeds University in 2004. This foundation provided me with a strong understanding of market research, consumer behaviour, and effective communication strategies.

Following graduation, I embarked on my career in marketing, initially working as a Brand Executive at Cadbury’s. This role provided me with valuable hands-on experience in developing and executing marketing campaigns, while also sparking my interest in the intricacies of brand development.

After 8 years at Cadbury’s and a career break to raise my children, I returned to corporate life.