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As with all areas of business activity the government has taken steps to make sure that marketing is carried out in a way that is fair to businesses and to consumers. Key areas covered by marketing law include (click on the link for more information):

  • Accessibility & Disabled Rights.
  • Bluetooth communications.
  • EU Cookie Directive.
  • Copyright.
  • Data Protection Law.
  • Deceptive Advertising.
  • Defamation.
  • Domain names.
  • E-commerce and Sales.
  • Freedom of Information.
  • Marketing & Children.
  • Online CAP Code.
  • Trademarks.
  • Trespass.
  • Viral Marketing (& e-mail).

Glossary: Advertising, Advertising Standards Authority, Affiliate Fraud, Ambush Marketing, Black Hat SEO, Bluetooth, Branding, Can-Spam, Comparative Advertising, Cookie, Copyleft, Copyright, Creative Commons, Cybersquatting, Dark Marketing, Database Marketing, Data Protection Act, Denial of Service Attack, Digital Marketing, Disability Discrimination Act, Discriminatory Pricing, Domain Name, E-Commerce, E-mail Harvesting, E-Mail Marketing, Equality Act, Grey Hat SEO, Hidden Text, Internet Advertising, Marketing, Malware, Marketing Communications, Mobile Marketing, Permission Marketing, Phishing, Product Lifecycle, Section 508, Skimming, Spam, Spamhaus Block List, Spyware, Subliminal Advertising, Top Level Domain Names, Trojan Virus, Troll, Trust, Virus, Web Accessibility Initiative, Worm

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