Transform Your Business by Being Remarkable
Seth Godin
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Review
Purple Cow is a wake-up call for businesses clinging to “good enough.” His central premise, that remarkable products are the only ones that get noticed, has shaped our consultancy’s entire philosophy. In a world of beige cattle, you must be purple.
This book challenged me to rethink our own positioning. We stopped selling “marketing services” and became “the insurgency architects,” helping challenger brands weaponise differentiation. The results? Triple client engagement and 50% fewer price objections. Godin’s “ideavirus” concept also transformed how we launch products, one client’s boring B2B tool became “the Fitbit for supply chains” and went viral in niche forums.
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