Increase Your Sales Faster and Easier Than You Ever Thought Possible
Brian Tracy
Understanding the “psychology of selling” is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.
How To Double and Triple Your Sales in Any Market.
In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You’ll learn:
- “The inner game of sales and selling.”
- How to eliminate the fear of rejection.
- How to build unshakeable confidence.
- The psychology of why people buy and how to leverage it.
Review
The Psychology of Selling isn’t about pushy tactics – it’s a masterclass in the human side of deal-making. As someone who partners with clients on complex solutions, I’ve found Tracy’s focus on trust-building more valuable than any scripted pitch.
The book’s “80/20 Rule of Sales” (80% listening, 20% talking) transformed my discovery calls, I now uncover 3X more pain points by asking Tracy’s “diagnostic questions.” His “law of indirect effort” also changed our approach: instead of selling features, we now educate through value-packed workshops (resulting in 40% faster conversions). Most importantly, Tracy’s “no pressure” philosophy helped a client replace discounts with tailored ROI cases, improving margins by 18%.
This is a proven classic that I recommend to all my clients – the only down side is that they get to learn my ‘techniques.’
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