Thom Poole
New product development (NPD) is the lifeblood of modern business and it is important that companies make the most of the conveyor of new ideas. The Little Cookbook of New Product Development takes a light-hearted but useful look at new product development – the ingredients and the recipes from a master practitioner of the art of new product and service development.
Review
A deliciously clever guide to NPD that turns complex processes into easy-to-follow “recipes.” This book serves up actionable frameworks with a side of wit – from “Ideation Appetisers” to “Market Launch Desserts.” The cooking metaphor brilliantly simplifies stages like feasibility studies (“taste tests”) and prototyping (“trial batches”), while seasoned tips help avoid “kitchen disasters” (like scope creep). Perfect for entrepreneurs and product managers craving practical wisdom without MBA jargon. Keep this playful (but potent) handbook on your shelf, it’s the perfect blend of creativity and commercial savvy.
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