Thom Poole
Part of the Howto Marketing series, covering Product Marketing, the techniques, issues and strategies.
This pocket book is ideal for students and practitioners of marketing and product marketing, providing sources of further reading and explanations of useful terms and methodology.
Review
A concise yet powerful guide, Howto – Product Marketing delivers essential strategies for bringing products to market successfully. Part of the practical Howto Marketing series, this pocket-sized book covers positioning, lifecycle management, and go-to-market tactics with clarity. Perfect for students and professionals, it breaks down complex methodologies into actionable insights, supported by key terminology and curated further reading. Designed for busy learners, its compact format makes mastering product marketing convenient, whether you’re commuting or prepping for a meeting. An indispensable resource for anyone looking to bridge the gap between product development and customer demand efficiently.
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