Thom Poole
Principles of Marketing is the first in a series of pocket Marketing books useful as a quick reference, covering general marketing principles. It guides business leaders and students through the basics of marketing.
This pocket book is ideal for students and practitioners of marketing and product/ service marketing, providing sources of further reading and explanations of useful terms and methodology.
Review
This compact yet comprehensive guide distills essential marketing concepts into an accessible, on-the-go resource. Perfect for students and professionals alike, it covers foundational principles – from the 4Ps to consumer behaviour – with clarity and concision. The book’s strength lies in its ability to simplify complex theories into digestible insights, complete with key terminology and further reading suggestions. Originally designed as a travel-friendly study aid, its pocket-sized format makes marketing mastery convenient. Whether you’re a novice seeking basics or a practitioner needing a quick refresher, this book delivers core knowledge efficiently. A must-have primer for anyone navigating the dynamic world of marketing.
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