Thom Poole
This is part of the series of Howto Marketing books focused on price, pricing and pricing strategy.
This pocket book is ideal for students and practitioners of marketing and product/ service marketing, providing sources of further reading and explanations of useful terms and methodology.
Review
A sharp and practical guide, Howto – Price Marketing distills complex pricing strategies into clear, actionable insights. Part of the Howto Marketing series, this compact book covers essential concepts, from value-based pricing to psychological tactics, with real-world relevance. Perfect for students and professionals, it demystifies terminology and methodologies while offering curated further reading. Designed for quick reference, its portable format makes it ideal for on-the-go learning. Whether you’re crafting a pricing strategy or prepping for exams, this book delivers concise wisdom to turn pricing into a competitive advantage. A must-read for mastering this critical pillar of marketing.