Thom Poole
Part of the Howto Marketing series, covering the new product development (NPD) process, including a step-by-step example of an effective method.
This pocket book is ideal for students and practitioners of marketing and product development, providing sources of further reading and explanations of useful terms and methodology.
Review
A concise yet powerful guide, Howto – New Product Development demystifies the NPD process with clarity and precision. Part of the practical Howto Marketing series, this pocket-sized book walks readers through each critical stage – from ideation to launch – using a clear, step-by-step framework. Perfect for students and professionals alike, it breaks down complex methodologies into digestible concepts, complete with key terminology and further reading recommendations. Designed for on-the-go learning, this compact resource delivers actionable insights without overwhelming detail. Whether you’re a marketing student or a product manager, this book is an invaluable primer for mastering efficient, market-driven product development.
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