Thom Poole
The Howto Marketing Audits book leads readers through the process of conducting a marketing audit.
This pocket book is ideal for students and practitioners of marketing and process auditing, providing sources of further reading and explanations of useful terms and methodology.
Review
This compact yet comprehensive guide demystifies the marketing audit process, offering step-by-step guidance for evaluating strategies, performance, and ROI. Perfect for students and professionals alike, it breaks down complex auditing methodologies into clear, actionable steps – covering everything from SWOT analysis to competitor benchmarking. Designed for on-the-go learning, the book includes essential terminology, practical frameworks, and curated further reading. Whether you’re a student preparing for exams or a marketer optimising campaigns, this pocket-sized resource delivers valuable insights in an accessible format. An indispensable tool for mastering data-driven marketing improvements.
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