Thom Poole
Logistics are one of the most important elements in modern business, and marketers can influence this area of the marketing mix. Logistics Marketing offers an insight into the business and marketing implementations of logistics and distribution.
This pocket book is ideal for students and practitioners of marketing and logistics, providing sources of further reading and explanations of useful terms and methodology.
Part of the Howto Marketing series.
Review
This concise guide bridges the gap between marketing strategy and logistics operations, showing how effective distribution can become a competitive advantage. Part of the practical Howto Marketing series, it demystifies supply chain concepts while demonstrating their marketing impact – from cost efficiency to customer experience. The book’s compact format delivers clear explanations of key terms, methodologies, and real-world applications, making complex topics accessible for students and professionals alike. Particularly valuable are its insights into aligning logistics with brand promise and market demands. An ideal primer for commuters or anyone needing a crash course in this crucial, often-overlooked aspect of the marketing mix.
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