Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
Review
I was surprised that I enjoyed Everybody Writes. It is the Swiss Army knife of content creation, a guide I wish every contributor on our team would keep on their desk. In an era where brands compete on clarity and connection, Handley reframes writing not as a niche skill but as an essential business tool. Her mantra, “good writing is good thinking made visible,” has become our editorial guiding star.
The book’s genius lies in its practicality. Handley’s “writing GPS” framework (goal, audience, substance) transformed how we brief writers, reducing revisions by 40%. Her rules for “utility-powered” content (like the inverted pyramid for web writing) helped us cut fluff without losing voice. I now gift new hires the chapter on “15 grammar rules you can break” – it’s liberated more authentic storytelling than any style guide and makes my life a little easier.
By clicking on this link, you will be given the option to buy the book. This may provide us with a small affiliate commission at no cost to you.