Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Review
The 1-Page Marketing Plan is the antidote to overcomplicated strategies, a revelation for teams drowning in spreadsheets but starving for results. His genius lies in distilling marketing’s chaos into nine actionable boxes, proving that clarity beats complexity every time.
We implemented Dib’s “customer avatar” framework across campaigns, replacing vague targeting with surgical precision, our CPIs dropped 35% in Q1. His “before/after bridge” messaging template also transformed our value propositions; one client’s conversion rate tripled by simply reframing features as transformations. Most impactfully, we adopted his “profit maximisation” focus, killing underperforming channels to double ROI on remaining spend.
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