To help you understand your business and the services we offer, we have created a list of the most influential and/or useful marketing books (in our humble opinion).
Books include:
- Crossing the Chasm – Geoffrey Moore. Recommended by Issy Rodriguez.
- Eating The Big Fish – Adam Morgan. Recommended by Aisha Ali.
- Everybody Writes – Ann Handley. Recommended by John Mclaren.
- Hooked – Nir Eyal. Recommended by Luca Moretti.
- How Brands Grow – Byron Sharp. Recommended by Oil Maguire.
- Howto – Logistics Marketing – Thom Poole. Recommended by Priya Kapoor.
- Howto – Marketing Audits – Thom Poole. Recommended by Clive Bailey.
- Howto – New Product Development – Thom Poole. Recommended by Issy Rodriguez.
- Howto – Price Marketing – Thom Poole. Recommended by Raj Patel.
- Howto – Principles of Marketing – Thom Poole. Recommended by Sharan Fisher.
- Howto – Product Marketing – Thom Poole. Recommended by Dmitri Ivanov.
- Little Cookbook of Marketing – Thom Poole. Recommended by Gabi Costa.
- Little Cookbook of New Product Development – Thom Poole. Recommended by Dmitri Ivanov.
- Made To Stick – Chip & Dan Heath. Recommended by Tom Glover.
- Marketing Metrics – Neil Bendle, et al. Recommended by Raj Patel.
- Ogilvy On Advertising – David Ogilvy. Recommended by Aisha Ali.
- Predictably Irrational – Dan Ariely. Recommended by Colin Morgan.
- Positioning – Al Ries & Jack Trout. Recommended by Issy Rodriguez.
- Purple Cow – Seth Godin. Recommended by Thom Poole.
- The 22 Immutable Laws of Marketing – Al Ries & Jack Trout. Recommended by Issy Rodriguez.
- The Conversion Code – Chris Smith. Recommended by Gabi Santos.
- The Jelly Effect – Andy Bounds. Recommended by Thom Poole.
- The Psychology of Selling – Brian Tracy. Recommended by Anna Liang.
- The 1-Page Marketing Plan – Allan Dib. Recommended by Bryan Foster.
- The Propaganda of Tyrants – New book by Thom Poole, with an introduction by the author.
- They Ask, You Answer – Marcus Sheridan. Recommended by John Mclaren.
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