Thom Poole
Based on the successful course, with over 250 small business owners and entrepreneurs, Professor Poole has now written the book on Web Design for the Terrified – a guide for beginners to plan, design, build and market a website.
Part of the Howto Marketing series.
Review
A lifeline for the digitally overwhelmed! This no-nonsense guide transforms web design from daunting to doable, breaking the process into bite-sized, commuter-friendly lessons. Thom’s expertise shines as he demystifies everything from wireframing (“blueprints for your digital storefront”) to SEO (“making Google your megaphone”). The book’s strength lies in its trauma-to-triumph structure, each chapter progresses from “panic points” to “aha moments” with clear visuals and jargon-free explanations. Perfect for entrepreneurs who’ve been burned by Wix wizards or Shopify sharks and trusted by so many small businesses and endorsed by the Chartered Institute of Marketing. Keep this in your work bag: it’s the equivalent of a patient tech-savvy friend holding your hand through the website wilderness.
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