You Can’t Be Seen Until You Learn To See
Seth Godin
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.
Review
I love Seth Godin’s writing style and in this book he reframes the discipline as a force for meaningful connection rather than manipulation. Rejecting outdated tactics, Godin emphasises empathy, storytelling, and serving underserved audiences. His insights, on permission marketing, tribes, and the power of trust, are distilled into actionable lessons that feel both timeless and urgent.
The book’s strength lies in its humane approach; Godin insists marketing isn’t about shouting louder but about creating change for those who care. While some concepts echo his earlier works, the synthesis here is masterful, blending philosophy with practical steps.
Not a quick-fix manual but a mindset shift, This Is Marketing challenges professionals to do work that matters. Essential reading for entrepreneurs and marketers ready to build, not just sell.
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