Thom Poole
Part of the Howto Marketing series, showing you the techniques and skills of web analytics written by practitioners.
This pocket book is ideal for students and practitioners of marketing and web analytics, providing sources of further reading and explanations of useful terms and methodology.
Review
This pocket-sized powerhouse delivers actionable insights into data-driven marketing, written by a seasoned practitioner. Perfect for commuters and busy professionals, it transforms complex metrics, from bounce rates to conversion paths, into clear, tactical knowledge. The guide excels in simplifying technical jargon while maintaining analytical rigour, with real-world examples that bridge theory and practice. Its “Analytics Pyramid” framework helps prioritise KPIs based on business objectives, a standout feature. Though compact, it covers both foundational concepts and emerging trends like privacy-centric tracking. An essential primer for anyone seeking to turn website data into competitive advantage.
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