Thom Poole
Howto Twitter Marketing is part of the Howto Marketing series exploring the marketing opportunities for businesses and individuals using Twitter – the microblogging platform. Although the name has now changed to ‘X’, the principles remain.
This pocket book is ideal for students and practitioners of marketing and microblogging, providing sources of further reading and explanations of useful terms and methodology.
Review
This timely guide unlocks the power of microblogging for brands, despite Twitter’s rebranding to X. Part of the Howto Marketing series, it delivers actionable strategies for crafting viral threads, leveraging hashtags, and building engaged communities within the platform’s unique constraints. The book excels at translating Twitter’s fast-paced dynamics into clear methodologies; from crisis management in 280 characters to influencer collaborations. Updated terminology bridges the pre- and post-‘X’ eras, while curated resources point to deeper dives. Compact yet comprehensive, it’s the perfect commute companion for mastering real-time digital storytelling.
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