Thom Poole
Part of the Howto Marketing series of books, this book examines the world of Search Engine Marketing (SEM), pay-per-click and driving traffic online.
This pocket book is ideal for students and practitioners of marketing and search engine marketing, providing sources of further reading and explanations of useful terms and methodology.
Review
A must-have primer for navigating the digital landscape, Howto – Search Engine Marketing demystifies SEM with precision. This compact guide from the Howto Marketing series expertly breaks down pay-per-click strategies, keyword optimisation, and traffic-driving techniques into digestible insights. Tailored for students and professionals alike, it balances foundational knowledge with actionable tactics, enhanced by clear terminology and curated resources. Perfect for commuters and busy marketers, its pocket-friendly format delivers immediate value, whether you’re mastering Google Ads or refining SEO/SEM strategies. An essential toolkit for anyone looking to boost online visibility efficiently.
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