Thom Poole
Mobile marketing has become a vital tool in the marketing armoury and this book is designed to give marketers an overview of the medium. With Google placing more emphasis on mobile, this is an important subject.
This pocket book is ideal for students and practitioners of marketing and mobile, providing sources of further reading and explanations of useful terms and methodology.
Part of the Howto Marketing series.
Review
This essential guide captures the critical role of mobile marketing in today’s digital landscape. Perfect for students and professionals, it offers a concise yet thorough overview of mobile strategies, from app-based campaigns to responsive design and location-based marketing. The book simplifies complex concepts with clear explanations of key terms and methodologies, making it ideal for quick study sessions. As part of the Howto Marketing series, it balances foundational knowledge with actionable insights, including further reading for deeper dives. Compact and practical, this pocket-sized resource is a must-have for mastering mobile’s pivotal role in modern marketing success.