Thom Poole
LinkedIn is the most popular business networking platform, connecting over 100 million business people around the world. This book guides you on how you can best use Linkedin Marketing to market your business and yourself.
This pocket book is ideal for students and practitioners of marketing and business, providing sources of further reading and explanations of useful terms and methodology.
Part of the Howto Marketing series.
Review
This compact guide unlocks the power of LinkedIn as a premier business networking and marketing tool. Perfect for students and professionals alike, it delivers actionable strategies to build your brand, generate leads, and expand your professional network effectively. The book breaks down profile optimisation, content creation, and engagement tactics into clear, practical steps, all presented in an accessible, jargon-free style. As part of the Howto Marketing series, it includes key terms, methodologies, and further reading for deeper exploration. Designed for on-the-go learning, this pocket-sized resource is an essential primer for anyone looking to leverage LinkedIn’s full potential in today’s digital business landscape.
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