Thom Poole

Facebook marketing is driving the online world. This is part of the Howto Marketing series of book guiding marketers how to use Facebook for business and marketing purposes.
This pocket book is ideal for students and practitioners of marketing and digital communications, providing sources of further reading and explanations of useful terms and methodology.
Review
A concise yet powerful guide, Howto Facebook Marketing demystifies leveraging the world’s largest social platform for business success. Part of the Howto Marketing series, this pocket-sized book unpacks essential strategies, from ad targeting to engagement tactics, in a clear, actionable way. Perfect for students and professionals, it balances foundational knowledge with practical tips, avoiding overwhelming jargon. Designed as an on-the-go resource, it’s packed with key terms, methodologies, and further reading for deeper dives. Whether you’re a beginner or refining your skills, this book is a quick, indispensable primer for mastering Facebook’s dynamic marketing potential.
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