Thom Poole
An insider’s guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and legal issues.
This pocket book is ideal for students and practitioners of marketing and productivity, providing sources of further reading and explanations of useful terms and methodology.
Review
This practical pocket guide offers a concise yet thorough introduction to CRM, covering everything from building customer relationships to implementation and legal considerations. Written in clear, accessible language, it’s perfect for students and professionals seeking quick insights. The book balances theory with real-world applications, highlighting customisation, common pitfalls, and best practices. Originally designed as a revision aid for busy students, its compact format makes it ideal for on-the-go learning. With useful terminology explanations and further reading suggestions, it’s a handy resource for anyone in marketing. Whether you’re new to CRM or need a refresher, this book delivers valuable knowledge in a digestible format.
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