How Today’s Fastest-Growing Companies Drive Breakout Success
Sean Ellis & Morgan Brown
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers – how to attain them, retain them, engage them, and monetise them – rather than product.
Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Review
Hacking Growth is a playbook for driving rapid, scalable business growth through data-driven experimentation. Framed as a modern successor to traditional marketing, the book introduces the “Growth Hacking” methodology – a cross-functional, iterative process of testing, analysing, and optimising strategies to acquire and retain customers.
The authors blend theory with actionable steps, featuring case studies from Dropbox, Airbnb, and Facebook to illustrate how small, agile teams can achieve explosive results. Their emphasis on leveraging data, creativity, and rapid iteration makes this a must-read for startups and established companies alike.
While some tactics require technical resources, the core principles, like focusing on “must-have” product experiences, are universally applicable. A practical, inspiring guide for anyone looking to grow smarter, not harder. I thoroughly recommend it.
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