Perry Marshall, Bryan Todd & Mike Rhodes
Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include:
- Powerful bidding strategies using remarketing lists for search ads.
- New ad extension features.
- Automation capabilities using scripts.
- Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business.
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Review
This comprehensive manual is the definitive playbook for Google Ads mastery – combining strategic depth with actionable tactics that deliver measurable results. Marshall and team transform complex auction dynamics into clear frameworks, making advanced PPC accessible to practitioners at all levels.
The book’s “Money Keyword” methodology revolutionised our approach to account structures. By implementing their granular campaign segmentation strategy, we increased Quality Scores by 2.3 points across a 50,000-keyword portfolio. Their “3-Tier Bidding System” provided the perfect balance of automation and control, improving ROAS by 38% for our e-commerce clients.
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