Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Joe Pulizzi
From the “godfather of content marketing” – this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach, which includes everything from blogging to YouTube videos to social media, is the core of most organisations’ marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways.
Review
Epic Content Marketing is a definitive guide for brands seeking to cut through the noise by creating valuable, audience-focused content. Pulizzi argues that traditional advertising is dying and that businesses must become publishers; delivering consistent, relevant content that builds trust and loyalty over time.
The book excels with actionable strategies, from storytelling frameworks to distribution channels, all grounded in real-world examples. Pulizzi’s emphasis on solving customer problems (rather than selling) makes this a refreshing antidote to interruptive marketing. While some tactical advice evolves with digital trends, the core principles – audience-first mindset, content as an asset, and patience – are timeless.
A must-read for marketers and entrepreneurs, Epic Content Marketing transforms how brands communicate in the digital age. Practical, inspiring, and packed with wisdom for long-term success.
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