The ultimate primer covering all digital channels and tactics
Ryan Deiss & Russ Henneberry
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You’ll learn how to identify the digital markets and media that work best for your business, no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer, this book will take you through the whole process!
- Learn targeted digital strategies for increasing brand awareness.
- Determine the best-fit online markets for your unique brand.
- Access downloadable tools to put ideas into action.
- Meet your business goals with proven digital tactics.
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Review
This beginner-friendly guide delivers exactly what the title promises, a jargon-free roadmap to digital marketing fundamentals as all ‘for Dummies’ books do. As someone who trains new team members, I appreciate how Deiss and Henneberry break down complex concepts into actionable steps without oversimplifying.
The book’s “Customer Value Journey” framework became our onboarding bible, helping junior marketers connect SEO efforts to broader business goals. Their explanation of “content clusters” (versus standalone posts) particularly improved our internal linking strategy, boosting organic traffic by 35% for one client. While experienced marketers may crave deeper technical insights, the chapter on “Marketing Funnels for Different Platforms” offers surprising nuance, we still reference its TikTok vs. LinkedIn comparison matrix.
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