Clarify Your Message So Customers Will Listen
Donald Miller
More than half-a-million business leaders have discovered the power of the Story Brand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
Review
Donald Miller revolutionises branding by framing it as storytelling. Miller argues that customers are the heroes of your brand’s story – not your company – and your role is to guide them toward success. Using a simple seven-part framework, he teaches how to clarify messaging, eliminate confusion, and create compelling narratives that resonate.
The book’s strength, in my opinion, lies in its practicality. Miller’s “SB7 Framework” provides a step-by-step blueprint for crafting effective websites, emails, and ads, backed by psychology and real-world examples. His conversational tone makes marketing theory accessible, even for beginners.
While some may crave deeper case studies, the core principles are universally applicable. A must-read for entrepreneurs, marketers, and anyone struggling to communicate their value. Building a Story Brand doesn’t just refine your message, it transforms how you connect with customers.
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