The Simple Idea that Drives 10x Growth
John Doerr
Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber this book measures what matters.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr’s system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup – Google – has a market cap exceeding $600 billion.
Review
In Measure What Matters, John Doerr presents a compelling case for the transformative power of Objectives and Key Results (OKRs). As Finance Director, I’ve witnessed firsthand how vague goals can derail even the most promising strategies. Doerr’s OKR framework, honed through decades of success with giants like Intel and Google, provides the clarity and accountability our financial planning desperately needed.
The book’s strength lies in its practicality. Doerr doesn’t just theorise; he demonstrates how measurable key results drive execution. Since adopting OKRs, our team has aligned budgeting with strategic priorities, ensuring every dollar spent advances our core objectives. The quarterly cadence keeps us agile, while transparent tracking maintains focus across departments.
By clicking on this link, you will be given the option to buy the book. This may provide us with a small affiliate commission at no cost to you.