Thom Poole
In the Life of Numbers, Thom Poole explores the psychology, perceptions, mythology and business of numbers through the ages and around the world. Using this understanding, brand and product marketers / designers can better adapt their products to influence and engage their audiences.
We encounter numbers every day, but few of us really take much notice. Numbers have great meaning in our lives, but where does this meaning and symbolism come from?
From pre-historic times through the digital age, numbers have created a mythical and superstitious reputation that affects us all even today.
In this book, Poole explores the psychology, perceptions, mythology and business use of numbers around the world – well, Zero to Ten at any rate.
By delving into the superstitions, myths and spiritual beliefs, we can start to understand how our appreciation of numbers has evolved and what makes them so powerful in business and marketing today.
It is the companion book to Life of Colour – also written by Thom Poole.
Review
Thom’s Life of Numbers is a fascinating journey into the hidden power of numerals, blending psychology, mythology, and marketing into a compelling narrative. From lucky number seven in Western culture to the sacredness of eight in Chinese tradition, Thom decodes how numbers shape human behaviour and consumer decisions. This meticulously researched 350-page companion to Life of Colour equips marketers and designers with actionable insights, whether pricing products at £9.99 or leveraging numerical symbolism in branding. Rich in cross-cultural examples and historical context, it reveals why numbers transcend mathematics to become storytelling tools. Essential reading for anyone crafting persuasive products or campaigns. It’s amazing how many clients have been amazed by this book and found it useful in their business.
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