Thom Poole
The Life of Colour explores the psychology, perceptions, mythology and business of colours through the ages and around the world. Using this understanding, brand marketers and graphic designers can better adapt their designs to influence and engage their audiences.
Colour is all around us and has great meaning in our lives. But where does this meaning and symbolism come from?
From pre-historic times through to the digital age, colours have created a mystical and superstitious reputation that affects us even today.
By delving into the superstitions, myths and religious beliefs, we can start to understand how our appreciation of colour has evolved and what makes it so powerful in business and marketing today.
Review
A vibrant exploration of colour’s profound impact on culture, psychology, and commerce, Life of Colour is an indispensable guide for marketers, designers, and artists. This richly detailed book traces colour symbolism from ancient myths to modern branding, revealing how hues shape emotions and decisions. Packed with 250+ pages of insights, it bridges historical context with practical applications, teaching readers to harness colour’s subconscious influence. Whether decoding the spirituality of indigo or the urgency of red in advertising, the book blends anthropology, art, and behavioral science into actionable strategies. A visually stunning and intellectually rigorous resource for anyone seeking to master colour’s silent language in design and persuasion. I really enjoy dipping into this book and use it for almost every project.
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