Thom Poole
International trade is vital in modern business and this book has been written to help students and business people get the most out of their international marketing.
This pocket book is ideal for students and practitioners of marketing and international business, providing sources of further reading and explanations of useful terms and methodology.
Part of the Howto Marketing book series.
Review
This compact yet insightful guide is a must-have for anyone navigating global markets. Part of the Howto Marketing series, it breaks down complex international trade concepts into digestible, practical advice – perfect for students and professionals alike. Covering cultural nuances, market entry strategies, and global consumer behaviour, it balances theory with real-world application. Designed as a portable reference, it includes key terminology, methodologies, and curated further reading. Whether you’re a student cramming on the go or a marketer expanding overseas, this book delivers essential knowledge efficiently. A smart primer for mastering international marketing in today’s interconnected business world.
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