Get More Done in 12 Weeks than Others Do in 12 Months
Brian Moran & Michael Lennington
The guide to shortening your execution cycle down from one year to twelve weeks
Most organisations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualised thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
- Explains how to leverage the power of a 12-week year to drive improved results in any area of your life.
- Offers a how-to book for both individuals and organisations seeking to improve their execution effectiveness.
- Authors are leading experts on execution and implementation.
Turn your organisation’s idea of a year on its head, and speed your journey to success.
Review
Moran and Lennington deliver a radical yet practical approach to productivity, one that’s transformed how we structure performance management. Their premise, that annual goals create false urgency, resonated deeply in HR, where quarterly talent cycles demand agility.
We implemented their framework by breaking down annual OKRs into 12-week “sprints” with weekly accountability check-ins. The result? A 28% increase in L&D program completion rates as employees embraced shorter, more tangible milestones. Their “strategic buffer” concept also revolutionised our workload planning, we now allocate 20% of capacity for unplanned people initiatives, reducing burnout.
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