Description

Developing a Marketing Plan for Small Business Owners is the essential roadmap for every entrepreneur determined to achieve sustainable success in a competitive market.

Many small businesses waste time and money on uncoordinated, reactive marketing that fails to deliver consistent results. Authors Bryan Foster and Thom Poole provide a practical, step-by-step framework to transform your efforts into a strategic, goal-driven process.

This guide takes you through the entire planning journey, starting with a comprehensive Situational Analysis and Customer and Marketing Audit to replace assumptions with evidence about your market, your competitors, and your product’s strengths. You will master the process of setting focused, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives that align directly with your overall business goals.

Crucially, the book focuses on aligning every element of your offering using the proven 4Ps of Marketing: Product, Price, Place, and Promotion. Dedicated chapters walk you through developing consistent plans for communications, pricing, distribution, and customer service, ensuring your entire marketing mix is coherent and reinforces your brand positioning.

Finally, you will learn how to effectively forecast trends, organise your limited resources, and establish robust monitoring and control systems to track Key Performance Indicators (KPIs) and adapt to market shifts quickly.

Stop hoping for growth. Start planning for it. This guide is the vital tool you need to gain clarity, focus, and measurable results.