Description

Expand Your Business. Navigate the World.

International expansion is one of the most powerful, and complex, strategic moves a company can make. In Pocket Guru – International Business, Thom Poole delivers a practical, practitioner-led guide to entering and operating in global markets with clarity and confidence.

Drawing on decades of real-world experience, this book cuts through theory and provides actionable frameworks for:

• Strategic internationalisation – Understand when, why, and how to go global.
• Market entry strategies – Choose the right model, from exporting and licensing to joint ventures and digital-first entry.
• Cross-cultural competence – Master negotiation, relationship-building, and communication across borders.
• Logistics, contracts, and compliance – Navigate supply chains, legal agreements, and regulatory landscapes.
• Managing global teams and digital operations – Lead distributed teams and leverage technology for seamless international scale.
• Avoiding common pitfalls – Learn from the mistakes that derail even the most promising international ventures.

Whether you’re a startup exploring new markets or an established firm expanding your footprint, this guide equips you with the tools, templates, and mindset needed to succeed in today’s interconnected business world.

Your roadmap to global growth starts here.