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Making your advertising stand out

Whether it’s for consumer or business, brand-focused, response-driven or experiential, we apply the same thorough conceptual thinking and high quality production to all advertising work across all media.

We handle all areas of traditional media planning & buying and you will have the support of a team that has created highly effective campaigns for some of the most popular brands in the world.

There is no off-the-shelf, one-size-fits-all solution to a marketing challenge, and your customers will shun any attempt to make it like that. Advertising is all about getting the right message in front of the right audience at the right time and for the right price. This takes knowledgeexperience and insight, which is why our team is on hand to help.

The way to maximise your advertising presence is quite simple (on the surface):

  • Research your market
    Know who you are targeting, how to reach them, and how to engage them.
  • Target the right message to the right customer
    Advertising has long used a wide brush – it should be like sending out an invitation.
  • Keep it simple
    Less is more, and if you make a message complex, you may find that you confuse your customers!
  • Advertising is like dating
    Your advert should appeal to your customer ‘across the bar’, it should look right, smell right, sound right and excite your customer. And most of all, it should deliver on all it promises!
  • Test, Test, Test
    Your customer’s attitudes will change, your competitors may do (or not do) something that means something that worked, no longer does, and vice versa.

Other forms of advertising reach that we can help you with include:

  • Niche marketing.
  • Crowdsourcing.
  • New Media Marketing.
  • Viral Marketing.
  • Neuromarketing.
  • Social Marketing.

So why not contact Jack Marketing Solutions™ today and find out how we can revitalise your advertising presence – call now on +44(0)203 357 3557.

Glossary: Above the Fold, APX, Advertising, Advertising Medium, AIDA, AIUAPR, Audience, Awareness, Below the Line, Brand, Brand Essence, Brand Personality, Branding, Brief, Buzz, Buzz Marketing, CTA, Campaign, Channel Marketing, Collateral, Competitive Advantage, Copy, Creative, Customer Attitude, Customer Loyalty, DMU, Direct Mail, Direct Marketing, Display Ad, Flighting, Frequency, Guerrilla Marketing, Image Advertising, Integrated Marketing Communications, Logo, Logo Merchandise, Logotype, Loyalty Marketing, Marketing Communications, Marketing Mix, Media, Media Plan, Minority Marketing, Neuromarketing, Offensive Marketing, Outbound Marketing, Positioning, Promotion, Push Promotion, Recognition, ROAS, ROMI, Sales Promotion, Segmentation, Social Advertising, Social Marketing, Solus Position, Sponsorship, Style Guide, Targeting, Trust

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