The customer lifecycle or customer journey is about maintaining, invigorating and constantly improving that continuum by taking customers on a journey from prospect to advocate that’s mutually beneficial to both parties.
Phase 1: Awareness – Strengthen the interest in the product
Phase 2: Favourability – Create advocacy
Phase 3: Consideration – Encourage the sale
Phase 4: Intent to Purchase – Push the sale
Phase 5: Conversion – Convert the sale