Cookieless tracking refers to the practice of monitoring and collecting user data and behavior across websites or digital platforms without relying on traditional browser cookies. It has become increasingly important due to evolving privacy concerns, stricter regulations, and changes in browser settings that limit cookie usage.
Cookieless tracking techniques aim to navigate the challenges posed by stricter privacy regulations and changes in browser policies that limit or block third-party cookie usage. However, these methods may also raise concerns about user privacy, as they can still potentially identify and track individuals without their explicit consent.