In marketing, a call out refers to a highlighted piece of text, phrase, or visual element designed to draw attention to a specific feature, benefit, or message within an advertisement, brochure, webpage, or packaging. Its purpose is to quickly capture the viewer’s interest and emphasise key information, such as a promotion, unique selling point, or customer testimonial.
Call outs are often styled differently from surrounding content (e.g. in bold, coloured boxes, or larger font) to stand out. They help guide the reader’s eye and improve the clarity and impact of marketing materials by making essential messages more immediate and memorable.