Buzz marketing is a strategy that focuses on generating excitement, curiosity, and word-of-mouth around a brand, product, or campaign. The goal is to get people talking, both online and offline, by creating content or experiences that are surprising, entertaining, or emotionally engaging.
Buzz marketing often relies on unconventional or memorable tactics, such as viral videos, influencer involvement, publicity stunts, or exclusive product launches. When successful, it leads to organic conversations and widespread sharing, increasing brand visibility and reach without heavy reliance on traditional advertising.
It is closely related to guerrilla marketing and word-of-mouth marketing, but with a strong emphasis on creating a short-term, high-impact “buzz.”