In marketing and advertising, a bus card refers to a type of transit advertising placed inside or on the exterior of a bus. Most commonly, it describes the small, printed ads positioned above passenger seats inside the bus, similar in size and format to a poster or flyer.
These ads are designed to capture the attention of passengers during their journey, making use of a captive audience in a confined space. Bus cards can promote anything from local businesses and public services to national campaigns. They are a cost-effective medium for achieving high-frequency exposure in urban or regional areas with regular bus usage.