Body copy refers to the main text in an advertisement, brochure, website, or other marketing material that provides detailed information beyond the headline and subheadings. Its role is to expand on the key message, explain benefits, highlight features, and guide the reader towards a desired action, such as making a purchase, signing up, or learning more.
Effective body copy is clear, persuasive, and aligned with the brand’s tone of voice. It should engage the reader, address their needs or concerns, and reinforce the value proposition. In many cases, well-crafted body copy can make the difference between interest and conversion.