The Association of Political Opinion Polling (APOP) is a professional body dedicated to maintaining standards and promoting best practices in the field of political opinion polling. It brings together polling organisations, researchers, and analysts who specialise in measuring public opinion on political issues, parties, and candidates.
APOP works to ensure transparency, methodological rigour, and ethical conduct in how political polling is conducted, interpreted, and reported. It often establishes guidelines on sampling, question design, data collection, and publication to safeguard the credibility and reliability of political research.
The association also plays an educational role, helping the media, policymakers, and the public better understand how polling works and how results should be interpreted, particularly around election periods where polls can influence public discourse.
By fostering collaboration and knowledge exchange among its members, APOP contributes to the ongoing development of political polling methodologies. While APOP is not as widely known or formalised as some national or international research bodies, similar organisations exist in various countries to uphold the quality and integrity of political polling in democratic societies.